Fraser Yachts Revamps Website
Friday, August 29th, 2008
The logo above is part of the new look of Fraser Yachts Worldwide, which has launched a new version of its website complete with a nifty section about chartering.
For starters, the profile pages that describe each yacht are a whole lot better than the ones on Fraser’s previous website. They used to give you one photo, of the yacht’s exterior, and about six lines of information including the weekly rate. Now, on the new site, you get to see a whole gallery of photos from each yacht’s exterior and interior, plus an entire sheet of specifications that can help you compare one yacht’s outfitting and capabilities to the next.
The new site also has an interactive destinations section that lets you zoom in on any cruising grounds to find sample itineraries. Most charter companies publish these kinds of itineraries in printed catalogs, but not online, so this is a great change of pace that makes the information much easier in terms of access.
There’s even an FAQ page in the new site’s charter section. It’s short, but informative, and hopefully Fraser’s team will continue to build on it to make researching charter vacations even easier.
Check out the new site for yourself by clicking here. Nifty stuff, indeed.












