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I honestly didn't intend to have a "new technology" theme here on the blog this week. Honest. There must be something in the water, though, because I continue to receive reports from charter companies worldwide that are diving full-force into new means of reaching out to charter clients. On Monday, I told you about Ed Hamilton & Co. delving into Facebook. Yesterday, it was BoatBookings.com announcing an iPhone app. Today comes word from Sunreef Yachts Charter that the company's YouTube channel is up and running strong. Uploading with the handle BigLuxCat, Sunreef has posted a dozen videos, many of which show yachts that are available for charter. The most recent was shot in Antigua and uploaded two days ago, featuring four charter yachts: the 70-foot powercatamaran Damrak, the 70-foot sailing catamaran Seazen II, and the 62-foot sailing catamarans Tahaa II and Catsy. It's a pretty darn good video. Take a look for yourself: As I wrote earlier this week, I think it's terrific that reputable charter companies are getting information out to the public in these new, technologically sophisticated ways. I can't wait to see what comes next! Comments (0)
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