“We are delighted to be announcing our partnership with Seas & Deserts,” Fraser CEO Raphael Sauleau stated in a press release. “They have a strong presence and sustainable history across the whole of the Middle East. This, combined with their experience and skills in the brokerage market, will allow us to expand our offering and provide a more dedicated service to clients in this region.”
Seas and Deserts is a marine and land equipment company that is the exclusive dealer for Azimut Yachts in Kuwait, Bahrain, Qatar, the United Arab Emirates and Oman.
Helping to sell more large yachts to clients in the region could in turn create a fleet of charter-ready yachts for Fraser charter clients in the future. A number of other charter companies have already found some success in the Middle East, including Sunreef Yachts Charter and Burgess, and the annual Dubai Boat Show (shown in the photograph above, courtesy of Charterworld) has shown quite a bit of growth during the past 25 years.
Stay tuned for more information as the new Fraser partnership evolves.