Northrop and Johnson (corporate)
Nicole Caulfield is licensed, bonded, and a longtime member of FYBA and AYCA. She brings a unique perspective as a broker, having worked aboard yachts for nearly 10 years. Email Nicole
Shannon Webster is a longtime AYCA member. She books yachts worldwide from 80 to 400 feet long. Email Shannon
Liz Howard joined Fraser Yachts as a charter broker in 2002 after more than 15 years in the maritime industry. E-mail Liz.
Michael Sawyer of Infinity Yacht Charters has unique access to charter yachts and crew from Alaska to Mexico. Contact Michael.
Beverly Parsons has been chartering since 1969. She is a licensed, bonded broker and a founding member of the professional groups AYCA and CYBA International. Contact Beverly.
Sharon Bahmer is an expert at booking charters in the Americas, from Alaska to Brazil. She's also a member of FYBA and CYBA. E-mail Sharon
Gertrud Annevelink's many years of charter experience are your free local knowledge. E-mail Gertrud
Trina Howes has 10 years of experience in the charter industry finding great pleasure in creating the best yachting vacations possible. E-mail Trina
Ed Hamilton has worked in every part of the charter industry over the last 37 years and heads one of the largest, most respected charter brokerages.

 

 

 

 

Northrop Johnson 180x90
Seascape Yacht Charters
Paradise Yacht Charters
C U Yacht Charters 180x90 banner
Shannon Webster Charters 180x90
Charterwave Twitter
International Yacht Charter Group
Regency 01
Nicholson Yachts 180x90
dream cruises
EdHamilton_banner01
RJC
Charter Experience Banner Ad
FYBA Honors Broker Ann Landry PDF Print E-mail

Ann Landry 2009 FYBA awardOn Friday night, the Florida Yacht Brokers Association presented Ann Landry of Northrop and Johnson with its Charter Broker of the Year Award for 2009. That's Landry displaying her plaque in the photograph at right, sitting alongside Charter Marketing Director Terry Hines of International Yacht Collection.

    As luck would have it, Landry and I had chatted just a few days before the FYBA announcement. Among the things we discussed is the evolving role of retail charter brokers as the global recession continues to upend long-established yacht-booking practices.

    By her estimation, what was once a seller's market is now a buyer's market, and charter brokers need to know not only about the best yachts and crew, but also about how to negotiate prices effectively.

    "There have always been clients who wanted to negotiate rates, but it was not something you could do on a charter of less than three weeks," she told me. "Yacht owners would not do it. Now, they’ll negotiate on a weeklong charter or less.

    "A good broker has to have different skills now, in terms of being able to effectively negotiate. I need to have a feeling for what a week aboard a boat is actually worth. The clients are determining the boat’s worth, with the broker negotiating on their behalf, as opposed to the owners setting the price."

    Interesting stuff from a longtime charter broker who, as the FYBA award shows, is at the top of her game.

    The full text of my interview with Landry is available here. And of course, my warmest congratulations to her on winning the FYBA award.

Comments (0)Add Comment
feedSubscribe to this comment's feed

Write comment
feedShow/hide comment form

busy