Sharon Bahmer is an expert at booking charters in the Americas, from Alaska to Brazil. She's also a member of FYBA and CYBA. E-mail Sharon
Trina Howes has 10 years of experience in the charter industry finding great pleasure in creating the best yachting vacations possible. E-mail Trina
Shannon Webster is a longtime AYCA member. She books yachts worldwide from 80 to 400 feet long. Email Shannon
Nicole Caulfield is licensed, bonded, and a longtime member of FYBA and AYCA. She brings a unique perspective as a broker, having worked aboard yachts for nearly 10 years. Email Nicole
Beverly Parsons has been chartering since 1969. She is a licensed, bonded broker and a founding member of the professional groups AYCA and CYBA International. Contact Beverly.
| Ed Hamilton Delves into Facebook |
 |
 |
 |
|
The latest example is Ed Hamilton and Company (which, by way of full disclosure, is a sponsor of mine). Ed e-mailed his current newsletter a few days ago, complete with this explanation about how the company is getting involved with Facebook. Note that his team didn't just create their company Facebook page for the sake of saying one exists. They're asking longtime clients for feedback about how best to use social media to present useful information in new online formats. "We have put considerable thought into how best to explore this new medium," the newsletter states. "What information do you want to see and how do we make it interesting to a wide range of readers, so they will want to become 'fans'? How do we stop posts becoming purely promotional, counterproductive or just plain wacky?" I especially love the part about attempting to avoid being purely promotional and counterproductive. As with all things Web-related, Facebook has the potential to become the biggest time suck in anybody's day. We don't need more charter-related nonsense spewing onto the Web. We need well-established, thoughtful charter agencies harnessing new technology to give online searchers charter information they can trust. Kudos to Ed Hamilton and his team for helping to fill that void by approaching Facebook this way. They already know I'm a longtime fan of theirs, but now it's official, as I'm listed as a fan on their Facebook page. I hope you'll join me and, in turn, help them figure out how best to help readers like you.
Comments (0)
 Write comment
|
I continue to be impressed with leading, longtime charter brokers who are embracing the Web and social media. For too many years now, people doing online searches for charter information have been easy pickings for upstart Web entrepreneurs with zero charter background. It's great to see established, reputable charter agencies now getting into the Google game and providing serious, trustworthy landing pages for people seeking charter information online.
Subscribe to this comment's feed
Show/hide comment form